Purchased lists allowed

Realtor email list + lemlist

Outreach with image/video personalization — stands out in a realtor's packed inbox.

The terms-of-service reality: lemlist supports imported B2B lead lists for cold outreach. CASL applies to Canadian recipients regardless of tool.

Realtors are visual marketers. lemlist's dynamic images (their brokerage name on a coffee cup, their city skyline) get replies from an audience that ignores plain text pitches.

Step by step in lemlist

1
Create a campaign and import
Campaigns → New campaign → Add leads → CSV import; upload the AgentRoster file.
2
Map the fields
Email → email; Name → firstName (pre-split in Sheets for cleaner {{firstName}} greetings); Brokerage/City → custom variables.
3
Build the visual
Use {{brokerage}} or {{city}} inside a dynamic image — that's the lemlist trick that earns realtor replies.
4
Warm up first
Use lemwarm (or your own warmup) for two weeks before launch.

Column mapping

Our CSV headers → where they go in lemlist.

AgentRoster column lemlist Note
Email email required
Name firstName / lastName pre-split in Sheets recommended
Brokerage {{brokerage}} use inside dynamic images
City {{city}}
Deliverability & CASL notes

Same rules: separate domain, ramped volume, short copy. Dynamic images help replies but keep total email weight small — no attachments. Realtor business emails fall under CASL's business-contact provisions when your message relates to their business — identify yourself, include an unsubscribe path, and honour it.

Questions

Does lemlist allow purchased email lists?

Yes — lemlist supports importing external B2B lead lists for cold outreach campaigns. You remain responsible for CASL compliance when emailing Canadian realtors.

How do I personalize lemlist campaigns with AgentRoster data?

Map Brokerage and City to custom variables at import and reference them in text or dynamic images — {{brokerage}} inside an image is the highest-reply pattern for realtor audiences.

Other tools

InstantlySmartleadWoodpeckerGoHighLevelClayGoogle Sheets All guides →

Get the list, then import it into lemlist

47,058 verified Canadian realtor emails. Filter by city, brokerage or top producers — from $19, instant CSV.

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