of Canadian realtors don't have their own website
Just 10,310 of 47,058 agents (21.9%) run a custom website — the rest rely on a brokerage profile page. For anyone selling web, marketing or lead-gen to agents, that's the opening.
Brokerage market share
Share of verified-email agents across the five largest national brokerage networks in our data.
What's in the data
Where the website gap is widest
Major markets with the lowest share of agents running their own website — the biggest opportunity for web & marketing services.
Realtors by region
The largest markets in the dataset. Click any region for its full breakdown and list.
Methodology
Figures are compiled from the public agent rosters of Canada's five largest national brokerage networks — Royal LePage, Century 21, RE/MAX, Right at Home and Sutton — deduplicated by email and refreshed weekly. Every counted agent has a verified, deliverable email. "Own a website" counts agents on a custom personal domain rather than only a brokerage profile page. National REALTOR® membership (~160,000) is per CREA, 2026.
AgentRoster, Canadian Realtor Market Report 2026. Available at agentroster.ca/realtor-market-report. Free to reference with a link back.
Put this data to work
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