of the realtors whose web presence we check don't have a website of their own
Just 9,710 of 31,348 agents (31%) run a site on their own domain — the rest rely on a brokerage profile page, a social link, or nothing at all. For anyone selling web, marketing or lead-gen to agents, that's the opening.
Measured across the 31,348 agents at RE/MAX, Sutton, Right at Home, whose directories publish a website field. Century 21 and Royal LePage directories don't, so their agents are excluded from this figure rather than counted as having no site.
Brokerage market share
Share of verified-email agents across the 24 brokerages we track in our data.
What's in the data
Where the website gap is widest
Major markets with the lowest share of agents running their own website — the biggest opportunity for web & marketing services. Rates are over the agents in each region whose sites we check; the agent count is the full roster.
Realtors by region
The largest markets in the dataset. Click any region for its full breakdown and list.
Methodology
Figures are compiled from the public agent rosters of Canada's 24 brokerages we track — Royal LePage, Century 21, RE/MAX, Right at Home and Sutton — deduplicated by email and refreshed every week or two. Every counted agent has a verified, deliverable email. "Own a website" counts agents on a custom personal domain rather than only a brokerage profile page, a social link or nothing — and is measured over the 31,348 agents at RE/MAX, Sutton, Right at Home, the networks whose directories publish a website field. Century 21 and Royal LePage directories don't publish one, so those agents are excluded from website figures rather than counted as having none; that keeps a gap in our own collection out of a statement about the industry. All other figures cover the 72,848 agents present at the most recent scan (2026-09-06) — not every agent ever recorded. The database itself holds 78,109 verified emails including agents seen only in earlier scans, but a statistic about who works where has to be answered from the live roster, or a network whose directory returns a rotating subset inflates its own share. The Brokerage Index is pinned to the same scan, so the two pages always agree. National REALTOR® membership (~160,000) is per CREA, 2026.
For office-level agent counts, city rankings and market share, see the Canadian Brokerage Index — free, and built from the same scans.
AgentRoster, Canadian Realtor Market Report 2026. Available at agentroster.ca/realtor-market-report. Free to reference with a link back.
Put this data to work
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