Allowed with care

Realtor email list + GoHighLevel

The agency CRM — if you sell services to realtors, your pipeline probably lives here.

The terms-of-service reality: GoHighLevel permits importing contact lists into the CRM. For EMAIL, use a dedicated sending domain and conservative volume (its shared infrastructure punishes abuse). For SMS/voice, CASL and CRTC rules are much stricter than email — do not cold-SMS this list.

GHL agencies selling websites, ads and CRMs to realtors are the single biggest buyer of realtor lists. Import a city's roster into a subaccount, tag by brokerage, and work it as a structured pipeline instead of a one-shot blast.

Step by step in GoHighLevel

1
Import into a subaccount
Contacts → Import Contacts → upload the AgentRoster CSV (do this inside the client/campaign subaccount, not the agency root).
2
Map and tag
Map Email, Phone, Name (GHL accepts full name), City. Add tags at import — the brokerage name and "agentroster" — so smart lists can segment later.
3
Build smart lists
Smart lists per brokerage or city let you run tighter, more personal campaigns than one mega-list.
4
Email first, SMS never (cold)
Run email sequences from a dedicated domain. Only SMS contacts who have replied/opted in — cold SMS to this list violates CASL.

Column mapping

Our CSV headers → where they go in GoHighLevel.

AgentRoster column GoHighLevel Note
Email Email required
Name Contact Name GHL accepts full name
Phone Phone for CRM records — NOT cold SMS
Brokerage Tag + custom field segment with smart lists
City City
Deliverability & CASL notes

Use LC Email/dedicated domain per subaccount, warm slowly, and keep cold volume conservative — GHL's shared reputation pools mean one bad blast hurts more than on Instantly. Realtor business emails fall under CASL's business-contact provisions when your message relates to their business — identify yourself, include an unsubscribe path, and honour it.

Questions

Can I import a purchased realtor list into GoHighLevel?

Yes — importing contacts into the GHL CRM is standard. Be deliberate about the outbound side: cold email needs a dedicated sending domain and modest volume, and cold SMS to a purchased list is a CASL violation — email first, SMS only after a reply.

How should agencies segment the list in GHL?

Tag every import with the brokerage name and city, then build smart lists per segment. "RE/MAX agents in Mississauga" as its own campaign converts far better than one national blast.

Other tools

InstantlySmartleadWoodpeckerlemlistClayGoogle Sheets All guides →

Get the list, then import it into GoHighLevel

47,058 verified Canadian realtor emails. Filter by city, brokerage or top producers — from $19, instant CSV.

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